Hi, I’m Emily!

In 2010, armed with a passion for weddings and crafting, I launched my first online lifestyle business from my cozy corner of the world.

As my brand expanded, I had the privilege of collaborating with companies like Amazon, Etsy, AO.com, Kuoni, Cricut, and Walmart. These partnerships took me to amazing destinations, from London and Germany to Utah and California. My work also garnered attention from major publications, resulting in features in Grazia, Cosmopolitan, Mollie Makes, and Marie Claire.

My content reached over 35,000 people each month and I had a dedicated following of over 110,000 on social media. While not the largest, my followers were highly engaged and trusted me, which was key to my success.

In 2022, I made a bold decision: to sell everything and start afresh. It was time for a new challenge, to apply all the lessons I had learned to help other entrepreneurs.

I diversified my income strategies, embracing sponsorships, advertising, display ads, and even had successful Etsy and Shopify stores, offering both handmade and digital products.

I understand the struggles of building an online business from the ground up, creating content that captivates and converts, and managing multiple revenue streams.

I'm excited to help you navigate the challenges and triumphs of creating a successful online business.